Primary Market Speculation
The primary market for domain name speculation covers newly registered domain names that have not been registered before. Such domain names are often linked to news and current events. The launch of a new TLD encourages primary market speculation as domainers rush to register generic terms and also phrases that make a pun on the TLD name (Domain hack). Other more organised domainers or domain name speculators register trademarks in advance of the launch of new TLDs specifically in order to register these short, memorable and potentially high value domains in the Sunrise period of new gTLD launches. The Sunrise period is when intellectual property rights owners (trademark owners etc.) can register their trademark in the new gTLD in advance of the gTLD being opened for general registrations. In the last three years the main new TLDs launched were .eu ccTLD, .mobi TLD and .asia sTLD. All of these had landrush periods of varying success.
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