History
In January 1998, UPN began talks with The Walt Disney Company to run a daily two-hour Disney kids block but the talks with Disney were called off a week later do to a dispute over branding the block and deciding how much E/I programming Disney would provide, UPN then began talks with Nickelodeon At which time UPN made a deal with Saban Entertainment to program the block on Sunday mornings.
In March 1998, UPN resumed talks with Disney and in April 1998, UPN made a deal with Disney to air Disney programming on Sunday mornings (8-10 a.m.) and weekday afternoons (3-5 p.m.). The new lineup, a sister block to Disney's One Saturday Morning on ABC, would be called Disney's One Too. Originally announced as "Whomptastic" (though changed due to it being a word used in the animated series Recess as a substitute for "sucks"), the block debuted on September 5, 1999.
The Disney's One Too block was also seen in Canada on the family-oriented specialty channel Family, which has long been associated with The Walt Disney Company due to its carriage of Disney-produced feature films and television series (and which currently serves as the Canadian broadcaster of Disney Channel's original programming).
Many shows formerly featured on Disney's One Too continued in reruns on Toon Disney and Disney Channel. The block's last airdate was August 29, 2003, leaving UPN as the only major broadcast television network without children's programming.
UPN was not the first "big six" network to drop children's programming. NBC became the first network to drop children's programming entirely in 1992, when it was replaced by a live-action teen programming block called TNBC. However, the children's programming returned in 2002 on NBC, with the major six networks airing children's programming. The WB and UPN merged to form The CW in 2006, leaving The CW to air the Kids' WB block up until 2008, when it was replaced by The CW4Kids. This left MyNetworkTV (a new 2006-established network) to still not air children's programming. However, the Fox network (who also owns MyNetworkTV) dropped the 4KidsTV block entirely on December 27, 2008 and ABC dropped the ABC Kids block entirely in 2011, when it was replaced by a live-action teen programming block called Litton's Weekend Adventure, leaving News Corporation's two American networks and a Disney-owned network as the only networks to not air children's programming altogether.
Read more about this topic: Disney's One Too
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