In Latin America
Brazil has the largest population of African descendants (living outside of Africa) in the world. This large number was a result of the African Slave trade. In Brazil, skin color plays a large role in differences among the races. Individuals with lighter skin and who are racially mixed generally have higher rates of social mobility.
There are a disproportionate number of mostly European descent elites than those of visible African descent. There are large health, education and income disparities between the races in Brazil.
In Latin America, light skin is seen as more attractive. In Mexico and in Brazil, light skin represents power. A dark skinned person is more likely to be discriminated against in Brazil. Most Latin American (particularly South American) actors and actresses have mostly European features - blond hair, light or light-mixed eyes, protruding narrow noses, straight hair and/or pale skin; the same situation happens in Hispanic media of the United States. A light skinned person was considered to be more privileged and have a higher social status. A person with light skin is considered beautiful and it means that the person has more wealth. Those with dark skin and frizzy hair tend to be among the region's poorest and most disenfranchised. Nevertheless, many Brazilians disregard straightening on afro-textured hair as an attitude of shame of their own ethnic and racial origins, and say that persons of African descent should accept themselves as such rather than trying to be "whiter" i.e. fitting in the colourist beauty standards of Latin America. If this reflects more colourism (some Brazilians perceive straightened afro-textured hair as ridiculous in a risible way, especially in a man, which is often labeled as viadagem, or a greater politicization with respect to race relations and racism, varies greatly with the person.
Read more about this topic: Discrimination Based On Skin Color
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