Direct Revenue was a New York City company which distributed software (a downloadable adware client) that displays pop-up advertising on web browsers. It was founded in 2002 and funded by Insight Venture Partners, known for creating adware programs. Direct Revenue included Soho Digital and Soho Digital International. Its competitors included Claria, When-U, Ask.com and products created by eXact Advertising. The company's major clients included Priceline, Travelocity, American Express, and Ford Motors. Direct Revenue's largest distributors were Advertising.com (acquired by AOL) and 247 Media (acquired by WPP). In October 2007, Direct Revenue closed its doors.
Read more about Direct Revenue: New York State OAG Lawsuit, Case Analysis, Programs
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