Footprinting Process
Inputs to digital footprint include attention, location, time of day, search results and key words, content created and consumed, digital activity and data from sensor, and from the users social crowd. Some data can come from deep IP and Internet data, such as footprinting. Value created from the collection of inputs and analysis of the data are recommendation, protection, personalisation, ability to trade or barter and contextual adaptation. Part of the analysis phase is Reality mining
Read more about this topic: Digital Shadow
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“We are in the process of creating what deserves to be called the idiot culture. Not an idiot sub-culture, which every society has bubbling beneath the surface and which can provide harmless fun; but the culture itself. For the first time, the weird and the stupid and the coarse are becoming our cultural norm, even our cultural ideal.”
—Carl Bernstein (b. 1944)