Digital Shadow

Digital Shadow


A digital footprint is a trail left by interactions in a digital environment; including the usage of TV, mobile phone, internet and world wide web, mobile web and other devices and sensors. Digital footprints provide data on what has been performed in the digital environment; and are used in behavioural targeting, personalisation, targeted marketing, digital reputation, and other social media or social graphing services. In social media, a digital footprint is the size of a person's "online presence" measured by the number of individuals with whom they interact.

Read more about Digital Shadow:  Description, Footprinting Process, Web Browsing, Privacy Issues

Famous quotes containing the word shadow:

    It is the same for all men. None of us can escape this shadow of the father, even if that shadow fills us with fear, even if it has no name or face. To be worthy of that man, to prove something to that man, to exorcise the memory of that man from every corner of our life—however it affects us, the shadow of that man cannot be denied.
    Kent Nerburn (20th century)