Digital Shadow

Digital Shadow

A digital footprint is a trail left by interactions in a digital environment; including the usage of TV, mobile phone, internet and world wide web, mobile web and other devices and sensors. Digital footprints provide data on what has been performed in the digital environment; and are used in behavioural targeting, personalisation, targeted marketing, digital reputation, and other social media or social graphing services. In social media, a digital footprint is the size of a person's "online presence" measured by the number of individuals with whom they interact.