Digital Shadow
A digital footprint is a trail left by interactions in a digital environment; including the usage of TV, mobile phone, internet and world wide web, mobile web and other devices and sensors. Digital footprints provide data on what has been performed in the digital environment; and are used in behavioural targeting, personalisation, targeted marketing, digital reputation, and other social media or social graphing services. In social media, a digital footprint is the size of a person's "online presence" measured by the number of individuals with whom they interact.
Read more about Digital Shadow: Description, Footprinting Process, Web Browsing, Privacy Issues
Famous quotes containing the word shadow:
“I have a little shadow that goes in and out with me,
And what can be the use of him is more than I can see.
He is very, very like me from the heels up to the head;
And I see him jump before me, when I jump into my bed.”
—Robert Louis Stevenson (1850–1894)