Impact On Traditional Retail
There is some uncertainty surrounding whether digital distribution should be considered a positive or negative for the various media industries; however, the rise of digital distribution has upset the traditional business models and resulted in challenges as well as new opportunities for traditional retailers and publishers. Digital distribution affects all of the traditional media markets including music, press, and broadcasting. In Britain, the iPlayer, a software application for streaming television and radio, accounts for 5% of all bandwidth used in the United Kingdom.
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