Diet Rite - Brand Decline

Brand Decline

  • As of 2011, most stores in the United States only carry the cola flavor, and to a lesser extent red raspberry. Kiwi strawberry is no longer available at any stores or online.
  • The Snapple website contains a Product Locator link for Diet Rite; however, the page it links to does not include Diet Rite as one of the available brands.
  • Diet Rite is no longer listed as one of the brands on the RC Cola website.
  • Despite the sparse and diminishing availability of the brand, this is the only soda currently recommended by Atkins for low-carb dieters because it does not use sugar or aspartame.

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