Diet Rite is a brand of no-calorie soft drinks originally distributed by the RC Cola company. It was introduced in 1958 and initially released as a dietetic product, but was introduced nationwide and marketed to the general public as a healthful beverage in 1962. The original formula was sweetened with cyclamate and saccharin.
Today it is owned by and distributed by Dr Pepper Snapple Group (known until 2008 as Cadbury Schweppes Americas Beverages), after the merger with Dr Pepper/Seven Up. Product containers, however, still bear the Dr Pepper/Seven Up markings.
The early 1960s broadcast media advertising campaign featured a jingle with the lyrics:
- Diet Rite Cola
- Good for you and children too
- Because it hasn't got
- Any sugar at all ... new Diet Rite Cola!
Read more about Diet Rite: Reformulation, Brand Decline, Brand Portfolio
Famous quotes containing the words diet and/or rite:
“Television programming for children need not be saccharine or insipid in order to give to violence its proper balance in the scheme of things.... But as an endless diet for the sake of excitement and sensation in stories whose plots are vehicles for killing and torture and little more, it is not healthy for young children. Unfamiliar as yet with the full story of human response, they are being misled when they are offered perversion before they have fully learned what is sound.”
—Dorothy H. Cohen (20th century)
“No doubt they rose up early to observe
The rite of May.”
—William Shakespeare (1564–1616)