Diet Rite is a brand of no-calorie soft drinks originally distributed by the RC Cola company. It was introduced in 1958 and initially released as a dietetic product, but was introduced nationwide and marketed to the general public as a healthful beverage in 1962. The original formula was sweetened with cyclamate and saccharin.
Today it is owned by and distributed by Dr Pepper Snapple Group (known until 2008 as Cadbury Schweppes Americas Beverages), after the merger with Dr Pepper/Seven Up. Product containers, however, still bear the Dr Pepper/Seven Up markings.
The early 1960s broadcast media advertising campaign featured a jingle with the lyrics:
- Diet Rite Cola
- Good for you and children too
- Because it hasn't got
- Any sugar at all ... new Diet Rite Cola!
Read more about Diet Rite: Reformulation, Brand Decline, Brand Portfolio
Famous quotes containing the words diet and/or rite:
“The pills are a mother, but better,
every color and as good as sour balls.
I’m on a diet from death.”
—Anne Sexton (1928–1974)
“[T]he Congregational minister in a neighboring town definitely stated that ‘the same spirit which drove the herd of swine into the sea drove the Baptists into the water, and that they were hurried along by the devil until the rite was performed.’”
—For the State of Vermont, U.S. public relief program (1935-1943)