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The fact that the newspaper bears the coat of arms of Bremen in its title stems from an accident of history: when the paper was founded in the rather chaotic post-war occupied Germany, the city of Hamburg refused the use of its coat of arms in a private publication at the last moment; so instead the space reserved for it on the printing plate was filled with that of the nearby city of Bremen, as one of the founders was a friend of the mayor of Bremen.
Read more about this topic: Die Zeit