Development communication has been defined, alternatively, as either a type of marketing and public opinion research used to develop effective communication, or the use of communication to promote social development. As the former, it often includes computerized linguistic analysis of responses to qualitative surveys and may involve psychological "right brain" (emotional) research techniques. In the latter definition, development communication refers to the practice of systematically applying the processes, strategies and principles of communication to bring about positive social change by supporting sustainable change in development operations; it aims to do this through engaging key stakeholders, establishing conducive environments, assessing risks and opportunities, disseminating information, and inducing positive behavioral and social change. As the first form, known also as "communication development research", uses approaches that cannot be elaborated upon without revealing proprietary information, the remainder of this article focusses on the latter definition.
Read more about Development Communication: History and Definition, Early Development, Examples, Definitions, Development Communication Policy
Famous quotes containing the word development:
“The work of adult life is not easy. As in childhood, each step presents not only new tasks of development but requires a letting go of the techniques that worked before. With each passage some magic must be given up, some cherished illusion of safety and comfortably familiar sense of self must be cast off, to allow for the greater expansion of our distinctiveness.”
—Gail Sheehy (20th century)