Deposit Market Share - Definition

Definition

In the simplest sense of the phrase, "deposit market share" is defined as the amount on deposit at a particular bank divided by the total amount on deposit at all banks. In practice however, the term "deposit market share" is used to refer to the deposit market share of commercial banks and savings and loan organizations calculated by the Federal Deposit Insurance Corporation (FDIC). The FDIC calculations do not include money deposited at credit unions, and the cash accounts at brokerage firms.

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