Deontological ethics or deontology (from Greek deon, "obligation, duty"; and -logia) is the normative ethical position that judges the morality of an action based on the action's adherence to a rule or rules. It is sometimes described as "duty" or "obligation" or "rule" -based ethics, because rules "bind you to your duty". Deontological ethics is commonly contrasted to consequentialism. Deontological ethics is also contrasted to pragmatic ethics.
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“In history the great moment is, when the savage is just ceasing to be a savage, with all his hairy Pelasgic strength directed on his opening sense of beauty;and you have Pericles and Phidias,and not yet passed over into the Corinthian civility. Everything good in nature and in the world is in that moment of transition, when the swarthy juices still flow plentifully from nature, but their astrigency or acridity is got out by ethics and humanity.”
—Ralph Waldo Emerson (18031882)