History
Debonair was founded in 1996 by Franco Mancassola and on its first day of operations offered all passengers free flights. Initial destinations from Luton were Newcastle, Copenhagen, Mönchengladbach, Munich, Barcelona and Nice. The latter two destinations were in direct competition with EasyJet. The Newcastle and Copenhagen flights were dropped, with new destinations of Rome, Paris Pontoise, Madrid and Perugia added. From the beginning, Debonair tried to be a more upmarket version of the traditional budget airlines and in 1998 introduced ABC (short for "Affordable Business Class") on some of its routes.
It floated shares on the Easdaq stock exchange in July 1997 and raised £25m. The Debonair business concept of offering budget airline travel, whilst keeping the frills (free drinks and snacks) associated with national carriers, was not a financial success. On 1 October 1999 the airline ceased operations due to financial problems.
Read more about this topic: Debonair (airline)
Famous quotes containing the word history:
“In the history of the human mind, these glowing and ruddy fables precede the noonday thoughts of men, as Aurora the sun’s rays. The matutine intellect of the poet, keeping in advance of the glare of philosophy, always dwells in this auroral atmosphere.”
—Henry David Thoreau (1817–1862)
“History does nothing; it does not possess immense riches, it does not fight battles. It is men, real, living, who do all this.... It is not “history” which uses men as a means of achieving—as if it were an individual person—its own ends. History is nothing but the activity of men in pursuit of their ends.”
—Karl Marx (1818–1883)
“There is nothing truer than myth: history, in its attempt to “realize” myth, distorts it, stops halfway; when history claims to have “succeeded” this is nothing but humbug and mystification. Everything we dream is “realizable.” Reality does not have to be: it is simply what it is.”
—Eugène Ionesco (b. 1912)