Advertising
DeSoto sponsored the popular television game show You Bet Your Life from 1950 through 1958, in which host Groucho Marx promoted the product by urging viewers to visit a DeSoto dealer with the phrase "tell 'em Groucho sent you", and to "try a DeSoto before you decide". There was also a DeSoto Plymouth logo visible in the background all during the show.
The Cole Porter song "It's De-Lovely" was used, with his permission, in DeSoto advertising between 1955 and 1957. The revised song lyrics: "It's delovely, it's dynamic, it's DeSoto."
Read more about this topic: De Soto (automobile)
Famous quotes containing the word advertising:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)