Advertising
DeSoto sponsored the popular television game show You Bet Your Life from 1950 through 1958, in which host Groucho Marx promoted the product by urging viewers to visit a DeSoto dealer with the phrase "tell 'em Groucho sent you", and to "try a DeSoto before you decide". There was also a DeSoto Plymouth logo visible in the background all during the show.
The Cole Porter song "It's De-Lovely" was used, with his permission, in DeSoto advertising between 1955 and 1957. The revised song lyrics: "It's delovely, it's dynamic, it's DeSoto."
Read more about this topic: De Soto (automobile)
Famous quotes containing the word advertising:
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)