Cleaner Close Advertising Campaign
From 2002, Daz began a series of soap opera style adverts called Cleaner Close. Some of these featured where a new packet Daz or prize give-away as part of the plot, such as a character who either hid money in Daz packets or donated money to Daz in their will.
Other episodes have a character who do not use Daz which causes them problems, which are solved by a character who uses Daz. Cleaner Close is a parody of Coronation Street, Brookside Close or EastEnders. Most of the adverts feature ex-soap stars, sometimes portrayed as a similar character to the one they played in their original soap.
Read more about this topic: Daz (detergent)
Famous quotes containing the words cleaner, close, advertising and/or campaign:
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—Marcia Smolens, U.S. political campaign aide. As quoted in Dianne Feinstein, ch. 15, by Jerry Roberts (1994)