Dayparting

In Broadcast programming, dayparting is the practice of dividing the day into several parts, during each of which a different type of radio programming or television programming apropos for that time is aired. Television programs are most often geared toward a particular demographic, and what the target audience typically engages in at that time.

Read more about Dayparting:  Dayparts On Radio, Dayparts On Television, Australia, Timetable