Process
Phillips calculated that the return on a mail-in food promotion outweighed the price of the Healthy Choice frozen entrees. He later discovered the same promotion also included individual pudding packages at 25 cents apiece. He subsequently visited ten grocery stores in the Sacramento area, buying every case of pudding available, totaling 12,150 individual servings of pudding, for $3,140. In order to divert attention, he claimed he was stocking up for Y2K. The details of the promotion included a bonus if the packages were mailed during the month of May 1999; Phillips, unable to remove all the UPCs himself in such a short time, recruited members of the Salvation Army to help peel the UPCs off the puddings in exchange for the donation of the pudding.
Read more about this topic: David Phillips (entrepreneur)
Famous quotes containing the word process:
“A designer who is not also a couturier, who hasn’t learned the most refined mysteries of physically creating his models, is like a sculptor who gives his drawings to another man, an artisan, to accomplish. For him the truncated process of creating will always be an interrupted act of love, and his style will bear the shame of it, the impoverishment.”
—Yves Saint Laurent (b. 1936)
“A process in the weather of the world
Turns ghost to ghost; each mothered child
Sits in their double shade.
A process blows the moon into the sun,
Pulls down the shabby curtains of the skin;
And the heart gives up its dead.”
—Dylan Thomas (1914–1953)
“At the heart of the educational process lies the child. No advances in policy, no acquisition of new equipment have their desired effect unless they are in harmony with the child, unless they are fundamentally acceptable to him.”
—Central Advisory Council for Education. Children and Their Primary Schools (Plowden Report)