Process
Phillips calculated that the return on a mail-in food promotion outweighed the price of the Healthy Choice frozen entrees. He later discovered the same promotion also included individual pudding packages at 25 cents apiece. He subsequently visited ten grocery stores in the Sacramento area, buying every case of pudding available, totaling 12,150 individual servings of pudding, for $3,140. In order to divert attention, he claimed he was stocking up for Y2K. The details of the promotion included a bonus if the packages were mailed during the month of May 1999; Phillips, unable to remove all the UPCs himself in such a short time, recruited members of the Salvation Army to help peel the UPCs off the puddings in exchange for the donation of the pudding.
Read more about this topic: David Phillips (entrepreneur)
Famous quotes containing the word process:
“Every modern male has, lying at the bottom of his psyche, a large, primitive being covered with hair down to his feet. Making contact with this Wild Man is the step the Eighties male or the Nineties male has yet to take. That bucketing-out process has yet to begin in our contemporary culture.”
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“If thinking is like perceiving, it must be either a process in which the soul is acted upon by what is capable of being thought, or a process different from but analogous to that. The thinking part of the soul must therefore be, while impassable, capable of receiving the form of an object; that is, must be potentially identical in character with its object without being the object. Mind must be related to what is thinkable, as sense is to what is sensible.”
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