Process
Phillips calculated that the return on a mail-in food promotion outweighed the price of the Healthy Choice frozen entrees. He later discovered the same promotion also included individual pudding packages at 25 cents apiece. He subsequently visited ten grocery stores in the Sacramento area, buying every case of pudding available, totaling 12,150 individual servings of pudding, for $3,140. In order to divert attention, he claimed he was stocking up for Y2K. The details of the promotion included a bonus if the packages were mailed during the month of May 1999; Phillips, unable to remove all the UPCs himself in such a short time, recruited members of the Salvation Army to help peel the UPCs off the puddings in exchange for the donation of the pudding.
Read more about this topic: David Phillips (entrepreneur)
Famous quotes containing the word process:
“A process in the weather of the world
Turns ghost to ghost; each mothered child
Sits in their double shade.
A process blows the moon into the sun,
Pulls down the shabby curtains of the skin;
And the heart gives up its dead.”
—Dylan Thomas (1914–1953)
“Consumer wants can have bizarre, frivolous, or even immoral origins, and an admirable case can still be made for a society that seeks to satisfy them. But the case cannot stand if it is the process of satisfying wants that creates the wants.”
—John Kenneth Galbraith (b. 1908)
“I wish to see, in process of disappearing, that only thing which ever could bring this nation to civil war.”
—Abraham Lincoln (1809–1865)