Process
Phillips calculated that the return on a mail-in food promotion outweighed the price of the Healthy Choice frozen entrees. He later discovered the same promotion also included individual pudding packages at 25 cents apiece. He subsequently visited ten grocery stores in the Sacramento area, buying every case of pudding available, totaling 12,150 individual servings of pudding, for $3,140. In order to divert attention, he claimed he was stocking up for Y2K. The details of the promotion included a bonus if the packages were mailed during the month of May 1999; Phillips, unable to remove all the UPCs himself in such a short time, recruited members of the Salvation Army to help peel the UPCs off the puddings in exchange for the donation of the pudding.
Read more about this topic: David Phillips (entrepreneur)
Famous quotes containing the word process:
“You can read the best experts on child care. You can listen to those who have been there. You can take a whole childbirth and child-care course without missing a lesson. But you won’t really know a thing about yourselves and each other as parents, or your baby as a child, until you have her in your arms. That’s the moment when the lifelong process of bringing up a child into the fold of the family begins.”
—Stella Chess (20th century)
“Interior design is a travesty of the architectural process and a frightening condemnation of the credulity, helplessness and gullibility of the most formidable consumers—the rich.”
—Stephen Bayley (b. 1951)
“To exist as an advertisement of her husband’s income, or her father’s generosity, has become a second nature to many a woman who must have undergone, one would say, some long and subtle process of degradation before she sunk [sic] so low, or grovelled so serenely.”
—Elizabeth Stuart Phelps (1844–1911)