Making Is Connecting
In 2008 Gauntlett proposed 'the Make and Connect Agenda', an attempt to rethink audience studies in the context of media users as producers as well as consumers of media material. This argues that there is a shift from a 'sit-back-and-be-told culture' to a 'making-and-doing culture', and that harnessing creativity in both Web 2.0 and in other everyday creative activities will play a role in tackling environmental problems.
These ideas are developed further in 'Making is Connecting: The social meaning of creativity, from DIY and knitting to YouTube and Web 2.0' (Polity, 2011).
Read more about this topic: David Gauntlett
Famous quotes containing the words making and/or connecting:
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