Role in Developing The Premier League
David Dein was one of the major architects of the formation of the Premier League in 1992, which would re-shape the structure and finances of English football. He was determined to help football's metamorphosis from struggling sport into a multi-million pound industry. "I felt football was really a sleeping giant and had a long way to go," Dein said. "After seeing how the Americans operated their sport, particularly American football and baseball and basketball, I felt we were light years behind. "We had so much more to give as an attraction."
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