Message
Dave the Chameleon uses the chameleon's ability to change colour to mock the Conservative Party leader. They aim to show that Cameron will 'change his colours' to fit the opinions of the people he is speaking to at a certain time. The Labour Party claim that this is a trick to hide his conservative values from others. This is part of a longer campaign to portray Cameron as an indecisive populist – indeed, John Prescott had used the term 'Chameleon' to describe Cameron some two months previously.
The broadcasts were accompanied by the song Karma Chameleon by Culture Club. In particular, the line "I'm a man, without conviction" can be heard during the broadcast.
Read more about this topic: Dave The Chameleon
Famous quotes containing the word message:
“Television does not dominate or insist, as movies do. It is not sensational, but taken for granted. Insistence would destroy it, for its message is so dire that it relies on being the background drone that counters silence. For most of us, it is something turned on and off as we would the light. It is a service, not a luxury or a thing of choice.”
—David Thomson, U.S. film historian. America in the Dark: The Impact of Hollywood Films on American Culture, ch. 8, William Morrow (1977)
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