Dave the Chameleon was the British Labour Party's advertising slogan, and the basis of their political campaign, for the 2006 local elections. The campaign attempted to portray the recently-elected opposition leader, David Cameron, as an ever changing populist who will be whatever people want him to be. It was criticised as being a particularly negative form of campaigning. In the event, Labour had a projected national share of the vote 13% behind the Conservatives.
Read more about Dave The Chameleon: Broadcasts, Message, Criticisms
Famous quotes containing the word chameleon:
“... ideals, standards, aspirations,those are chameleon words, and take color from their speakers,often false tints. A scholarly man of my acquaintance once told me that he traveled a thousand miles into the desert to get away from the word uplift, and it was the first word he heard after he reached his destination.”
—Carolyn Wells (18621942)