Personal Life
Alexander married Rebecca Hoar in July 2005 in Chippenham. They have two children, Isabel, (b. 2007), and Isla, (b. 2010), and live in Aviemore. He met his wife while working for the European Movement in London. She is a features editor for Psychologies magazine.
In October 2010, Deputy Leader of the Labour Party Harriet Harman mentioned Alexander during her speech at the Labour Party's Scottish Conference, referring to his red hair. She said, "Now, many of us in the Labour Party are conservationists and we all love the red squirrel. But there is one ginger rodent which we never want to see again in the Highlands – Danny Alexander." The speech generated controversial media attention and Alexander responded stating he was "proud" of his hair colour. Harman later apologised, admitting her conduct was "wrong".
In November 2012 the Cairngorm Brewery launched a beer called Ginger Rodent with Alexander's agreement and cooperation. The brewery is located in his constituency.
Alexander has been nicknamed "Beaker" due to his supposed resemblance to the hapless Muppet character.
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