Danish Rahi

Danish Rahi (Urdu: دانش راہی) is a designer from Pakistan. Danish Rahi is also the author of the book "The Pakish Identity." A book on the brand and identity of Pakistan. Danish utilizes intelligent design to address the emerging challenges of the 21st century, he has served as a designer and creative strategist for various major companies and entities in the U.S., Asia and Europe and played a key role in variety of global marketing campaigns for eminent brands.

Danish Rahi coined several key terms and theories including the term “PAKISH” as part of his vision, highlighting a "Nation Branding" strategy for Pakistan and also developed the theory of "Neo-Consciousism" discussed in his book. Rahi have received various awards and nominations, and his work has been acclaimed in major newspapers, magazines and TV channels around the world.