Daimler Motor Company - Current Status

Current Status

The Daimler Motor Company Limited is still registered as active and accounts are filed each year though it is currently marked "non-trading".

All the Daimler shares were purchased from BSA by Jaguar Cars in 1960. After the introduction of the Daimler DR450 new models used Jaguar bodies with Daimler grilles and badging. Daimler remains in the ownership of Jaguar Cars which now belongs to Tata Group of India.

Before 5 October 2007 Jaguar, while still controlled by Ford, reached agreement to permit then de-merging DaimlerChrysler to extend its use of the name Daimler. The announcement of this agreement was delayed until the end of July 2008 and made by Jaguar's new owner, Tata.

As of 2008, Jaguar's use of the Daimler brand was limited to one model, the Super Eight.

Read more about this topic:  Daimler Motor Company

Famous quotes containing the words current and/or status:

    The current flows fast and furious. It issues in a spate of words from the loudspeakers and the politicians. Every day they tell us that we are a free people fighting to defend freedom. That is the current that has whirled the young airman up into the sky and keeps him circulating there among the clouds. Down here, with a roof to cover us and a gasmask handy, it is our business to puncture gasbags and discover the seeds of truth.
    Virginia Woolf (1882–1941)

    The influx of women into paid work and her increased power raise a woman’s aspirations and hopes for equal treatment at home. Her lower wage and status at work and the threat of divorce reduce what she presses for and actually expects.
    Arlie Hochschild (20th century)