Daimler Motor Company - Current Status

Current Status

The Daimler Motor Company Limited is still registered as active and accounts are filed each year though it is currently marked "non-trading".

All the Daimler shares were purchased from BSA by Jaguar Cars in 1960. After the introduction of the Daimler DR450 new models used Jaguar bodies with Daimler grilles and badging. Daimler remains in the ownership of Jaguar Cars which now belongs to Tata Group of India.

Before 5 October 2007 Jaguar, while still controlled by Ford, reached agreement to permit then de-merging DaimlerChrysler to extend its use of the name Daimler. The announcement of this agreement was delayed until the end of July 2008 and made by Jaguar's new owner, Tata.

As of 2008, Jaguar's use of the Daimler brand was limited to one model, the Super Eight.

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