Nameplate Return
In 2003, the Charade name was resurrected in the UK and Australia. The new Charade is now a rebadged Daihatsu Mira (Cuore in other European markets, Charade in Morocco), and it is positioned one market segment below its previous generations. It is available as a three or five-door hatchback with a 1.0 L inline-four engine. It has since been discontinued in Australia due to Toyota retiring the Daihatsu nameplate in Australia, due to the market climate and the fact that Toyota believes that the Toyota Yaris suffices as their smallest car in Australia. In 2011, Daihatsu Europe brought the Toyota Yaris on the market as Daihatsu Charade. This is to be the last new model introduced under the Daihatsu nameplate in Europe.
Read more about this topic: Daihatsu Charade
Famous quotes containing the word return:
“When we suffer anguish we return to early childhood because that is the period in which we first learnt to suffer the experience of total loss. It was more than that. It was the period in which we suffered more total losses than in all the rest of our life put together.”
—John Berger (b. 1926)