Daedalus Howell - Entrepreneurial Pursuits

Entrepreneurial Pursuits

With poets Trane DeVore and Jonathan Legare, Howell published the literary quarterly Deluge Six. Howell would later create Scam Magazine, a satire tabloid published intermittently between 1993 and 1995. The publishing interest also released author Geoffrey B. Cain's novel "The Wards of St. Dymphna." Howell later liquidated the publishing company's assets (including a variety of related Internet domain names) to subsidize his first forays into independent film.

In 2009, Howell formed DHowell Media Group, a branded entertainment company which has produced content for national brands including Annie's Homegrown, Morton's Steakhouse and Sutter Home Winery as well as numerous music videos. In October 2010, Howell changed the name of the company to FMRL, an acronym for "Future Media Research Lab" and a pun on "ephemeral." In 2011, FMRL contracted with Wikia to produce food and beverage-themed content in addition to renewing its relationship with the Sonoma County Tourism Bureau to produce Howell's "lifestyle ambassador" video series.

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