Other Sources
- Kaplan, R.S. and V.G. Narayanan (2001), “Measuring and Managing Customer Profitability.” Journal of Cost Management (September/October): 5-15.
- Pfeifer, Phillip E., Haskins, Mark E., and Conroy, Robert M. (2005), "Customer Lifetime Value, Customer Profitability, and the Treatment of Acquisition Spending," Journal of Managerial Issues, 17 (1), 11-25.
- Helgesen, Ø. (1999) "Customer Accounting and Customer Profitability Analysis - Some Theoretical Aspects and some Empirical Evidence", SNF Working Paper, No. 67.
Read more about this topic: Customer Profitability
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