Customer profitability (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period.
According to Philip Kotler,"a profitable customer is a person, household or a company that overtime, yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling and servicing the customer"
Read more about Customer Profitability: Uses, Challenges, Cautions, Other Sources
Famous quotes containing the word customer:
“A good customer should not change his shop, nor a good shop change its customers.”
—Chinese proverb.