Customer Profitability

Customer profitability (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period.

According to Philip Kotler,"a profitable customer is a person, household or a company that overtime, yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling and servicing the customer"

Read more about Customer Profitability:  Uses, Challenges, Cautions, Other Sources

Famous quotes containing the word customer:

    A good customer should not change his shop, nor a good shop change its customers.
    Chinese proverb.