Customer Experience
Customer experience (CX) is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It can also be used to mean an individual experience over one transaction; the distinction is usually clear in context.
Read more about Customer Experience: Growing Recognition, Emerging Business Requirement, Customer Experience Management
Famous quotes containing the words customer and/or experience:
“A good customer should not change his shop, nor a good shop change its customers.”
—Chinese proverb.
“It is always singular, but encouraging, to meet with common sense in very old books, as the Heetopades of Veeshnoo Sarma; a playful wisdom which has eyes behind as well as before, and oversees itself. It asserts their health and independence of the experience of later times. This pledge of sanity cannot be spared in a book, that it sometimes pleasantly reflect upon itself.”
—Henry David Thoreau (1817–1862)