Customer Experience
Customer experience (CX) is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It can also be used to mean an individual experience over one transaction; the distinction is usually clear in context.
Read more about Customer Experience: Growing Recognition, Emerging Business Requirement, Customer Experience Management
Famous quotes containing the words customer and/or experience:
“The customer is the immediate jewel of our souls. Him we flatter, him we feast, compliment, vote for, and will not contradict.”
—Ralph Waldo Emerson (1803–1882)
“Once Vogue showed two or three dresses for stout women, but we were so shaken by the experience we haven’t repeated it in fifty-seven years. Today ... we must acknowledge that a lady may grow mature, but she never grows fat.”
—Edna Woolman Chase (1877–1957)