Sponsorship
Crowne Plaza Hotels & Resorts is the title sponsor of the Crowne Plaza Invitational at Colonial - a PGA Tour golf tournament held annually in Fort Worth, Texas. Starting in 2012, they are also officially sponsoring PGA Tour's 2010's Rookie of the Year, Rickie Fowler.
Crowne Plaza Hotels & Resorts have been the sponsor of the British FIA World Touring Car Championship driver Andy Priaulx, a multiple touring car champion, since 2006. They now continue to support him in the Deutsche Tourenwagen Masters (DTM), a popular European touring car championship, as an official sponsor of BMW Motorsport. They also partner in the American LeMans Series(ALMS) where the brand ambassador is the American touring car champion Joey Hand.
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