Sales Figures
Moore and his publisher originally thought that the book would sell around 5,000 copies. By 2002, 10 years after the first publication, more than 300,000 copies had been sold. Moore attributes this to word-of-mouth marketing, resonating initially with high-tech managers, then to engineers, venture capitalists and finally business schools. The book's success led to a number of sequels including Inside the Tornado, Living on the Fault Line and The Chasm Companion. Crossing the Chasm is available in several prints, one is ISBN 0-06-051712-3.
Read more about this topic: Crossing The Chasm
Famous quotes containing the words sales and/or figures:
“Make friends with the angels, who though invisible are always with you.... Often invoke them, constantly praise them, and make good use of their help and assistance in all your temporal and spiritual affairs.”
—St. Francis De Sales (1567–1622)
“I will stand on, and continue to use, the figures I have used, because I believe they are correct. Now, I’m not going to deny that you don’t now and then slip up on something; no one bats a thousand.”
—Ronald Reagan (b. 1911)