Cross Media Marketing Corporation and Lawsuits
The Cross Media Marketing Corporation is a company that uses e-mail messages or telephone calls, which are personalized to each specific customer, to sell their product. In 2002, federal regulators filed a criticism that the corporation’s magazine division was breaching marketing regulations. The Federal Trade Commission stepped in and claimed the company withheld information, misrepresented subscription lengths and prices, and billed customers for magazines that they did not order. The Corporation was sentenced by the F.T.C. to pay a hefty fine for their violation. A year later, in 2003, The Cross Media Marketing Corporation was forced to lay off 300 people and agreed to a $1.1 settlement fee with the F.T.C for ignoring customer’s desires to cancel their subscriptions and for misrepresenting the costs of packaging. Currently, the company is liquidating its possessions.
Read more about this topic: Cross-media Marketing
Famous quotes containing the words cross, media and/or corporation:
“You might say that Lyndon Johnson is a cross between a Baptist preacher and a cowboy.”
—Lyndon Baines Johnson (1908–1973)
“Today the discredit of words is very great. Most of the time the media transmit lies. In the face of an intolerable world, words appear to change very little. State power has become congenitally deaf, which is why—but the editorialists forget it—terrorists are reduced to bombs and hijacking.”
—John Berger (b. 1926)
“What I am anxious to do is to get the best bill possible with the least amount of friction.... I wish to avoid [splitting our party]. I shall do all in my power to retain the corporation tax as it is now and also force a reduction of the [tariff] schedules. It is only when all other efforts fail that I’ll resort to headlines and force the people into this fight.”
—William Howard Taft (1857–1930)