Cross-media Marketing - Commandments of Cross Media Marketing

Commandments of Cross Media Marketing

Cross media marketing programs are difficult to advertise; therefore, Damien Marchi, who was involved in the second season of Big Brother in France, created eight commandments to cross-media marketing success.

  1. Give users access to exclusive content not seen on television. During a TV or movie production usually more material is shot than can be shown. Users like this unused content exclusively, for example on the Internet, through a club.
  2. Interact with the show- Give the power to the audience. Involve the audience by having them vote, ask questions and by polling them
  3. Make the show even more known. Use besides television the other media to keep the users in touch with the show.
  4. Increases users’ loyalty. Loyalty of fans can be stimulated by a fan club and viral games.
  5. Recreate the atmosphere. Levy the atmosphere of the TV show to another medium.
  6. Continue the show on the web. Use the TV show to drive the other devices
  7. Enhance the watching experience. Stimulate simultaneous use of media (browse the Internet when watching TV for example).
  8. Use multiple devices. A multi-device system built around a TV show allows channel to increase the number of revenue streams.

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