Test Program Design
The assumptions need to be tested. Sometimes good market research is enough, other times a working prototype needs to be developed. The order in which the assumptions are tested is critical in terms of the money spent on testing. One of the major focuses of the CAP method is to maximize the learning per unit expenditure on testing.
In order to determine the best testing option the test Effectiveness ratio (e) is calculated for one or more assumptions based on the estimated Costs (C), Time spend on testing (T) and the estimated reduction (R) between the NPV values of the assumptions (P as a percentage of the NPV range). Using these parameters, the effectiveness ratio (e) is calculated:
Once the best testing option is chosen from the different test effectiveness values, the organisation can finish the planning of the test.
Read more about this topic: Critical Assumption Planning
Famous quotes containing the words test, program and/or design:
“The face we see was never young,
Nor could it ever have been old.
For he, to whom we had applied
Our shopman’s test of age and worth,
Was elemental when he died,
As he was ancient at his birth:”
—Edwin Arlington Robinson (1869–1935)
“Adjoining a refreshment stand ... is a small frame ice house ... with a whitewashed advertisement on its brown front stating, simply, “Ice. Glory to Jesus.” The proprietor of the establishment is a religious man who has seized the opportunity to broadcast his business and his faith at the same time.”
—For the State of New Jersey, U.S. public relief program (1935-1943)
“With wonderful art he grinds into paint for his picture all his moods and experiences, so that all his forces may be brought to the encounter. Apparently writing without a particular design or responsibility, setting down his soliloquies from time to time, taking advantage of all his humors, when at length the hour comes to declare himself, he puts down in plain English, without quotation marks, what he, Thomas Carlyle, is ready to defend in the face of the world.”
—Henry David Thoreau (1817–1862)