Criterion Theatre - Early Years

Early Years

The first production opened on 21 March 1874 under the management of Henry J. Byron & EP Hingston. The programme consisted of An American Lady written and performed by Byron and a piece by W. S. Gilbert, with music by Alfred Cellier, entitled Topsyturveydom. The event apparently did not make much of an impression on Gilbert. In a letter to Edgar Pemberton, author of the book on The Criterion in 1903, Gilbert wrote: "I am sorry to say that in my mind is an absolute blank to the opening of The Criterion. I never saw Topseyturveydom. If you happen to have a copy of it and could lend it to me for a few hours it might suggest some reminiscences: as it is I don't even know what the piece was about!" Nevertheless, Gilbert was back at the theatre in 1877 with his farce, On Bail (a revised version of his 1874 work, Committed for Trial); in 1881, with another farce, Foggerty's Fairy; and in 1892, with a comic opera, Haste to the Wedding, with music by George Grossmith (an operatic version of Gilbert's 1873 play, The Wedding March). Haste to the Wedding was a flop, but it introduced the 18-year old George Grossmith, Jr., the composer's son, to the London stage. The younger Grossmith would go on to become a major star in Edwardian musical comedies.

Charles Wyndham became the manager and lessee in 1875 and under his management The Criterion became one of the leading light comedy houses in London. The first production under the manager was The Great Divorce Case, opening on 15 April 1876. When Wyndham left in 1899 to open his own theatre, The Wyndham's Theatre (and then the New Theatre, now called the Noël Coward Theatre, in 1903) he remained the lessee bringing in various managements and their companies.

In March 1883 the theatre closed for alterations demanded by the Metropolitan Board of Works. The pumping of fresh air into the ten year-old auditorium, some thirty feet below street level, was deemed unsatisfactory. Thomas Verity supervised the alterations (Verity by now had also designed the Comedy Theatre in 1881 and The Empire Theatre in 1882). The new direct access ventilation shaft meant cutting off a considerable portion of the adjoining Criterion Restaurant. New corridors were built, with several new exits. The auditorium was reconstructed and the stage re-equipped. The old dressing rooms were demolished and new ones built. Most importantly, electricity was installed. Dramatic Notes (1884) states The Criterion Theatre, transformed from a stuffy band-box to a convenient, handsome, and well ventilated house, reopened on April 16". Further alterations and redecorations took place in 1902-03, when the theatre was closed for seven months.