Consumer Response
- In 1998, the Rover 100 received a one-star Adult Occupant Rating in EuroNCAP crash tests; sales promptly collapsed and the 18-year-old design was quickly scrapped.
- In 2005 the Daewoo Kalos made news in Europe and Australia by scoring only two stars in its crash test, resulting in lower sales and highlighting the influence of vehicle crashworthiness on a model's success in the marketplace. The result for Holden in Australia, who retailed the Kalos under the Holden Barina name, resulted in a considerable amount of negative publicity, with the managing director of Holden forced to publicly defend the vehicle
- The second generation Isuzu Trooper (1995–1997) models were rated "Not Acceptable" by Consumer Reports for their tendency to roll over during testing. After the report Trooper sales never recovered and two years later production ceased.
Read more about this topic: Crash Test
Famous quotes containing the words consumer and/or response:
“The poverty of our century is unlike that of any other. It is not, as poverty was before, the result of natural scarcity, but of a set of priorities imposed upon the rest of the world by the rich. Consequently, the modern poor are not pitied ... but written off as trash. The twentieth-century consumer economy has produced the first culture for which a beggar is a reminder of nothing.”
—John Berger (b. 1926)
“It’s given new meaning to me of the scientific term black hole.”
—Don Logan, U.S. businessman, president and chief executive of Time Inc. His response when asked how much his company had spent in the last year to develop Pathfinder, Time Inc.’S site on the World Wide Web. Quoted in New York Times, p. D7 (November 13, 1995)