Consumer Response
- In 1998, the Rover 100 received a one-star Adult Occupant Rating in EuroNCAP crash tests; sales promptly collapsed and the 18-year-old design was quickly scrapped.
- In 2005 the Daewoo Kalos made news in Europe and Australia by scoring only two stars in its crash test, resulting in lower sales and highlighting the influence of vehicle crashworthiness on a model's success in the marketplace. The result for Holden in Australia, who retailed the Kalos under the Holden Barina name, resulted in a considerable amount of negative publicity, with the managing director of Holden forced to publicly defend the vehicle
- The second generation Isuzu Trooper (1995–1997) models were rated "Not Acceptable" by Consumer Reports for their tendency to roll over during testing. After the report Trooper sales never recovered and two years later production ceased.
Read more about this topic: Crash Test
Famous quotes containing the words consumer and/or response:
“The so-called consumer society and the politics of corporate capitalism have created a second nature of man which ties him libidinally and aggressively to the commodity form. The need for possessing, consuming, handling and constantly renewing the gadgets, devices, instruments, engines, offered to and imposed upon the people, for using these wares even at the danger of one’s own destruction, has become a “biological” need.”
—Herbert Marcuse (1898–1979)
“... the most extreme conditions require the most extreme response, and for some individuals, the call to that response is vitality itself.... The integrity and self-esteem gained from winning the battle against extremity are the richest treasures in my life.”
—Diana Nyad (b. 1949)