Background
William McDonough and Michael Braungart met at an Environmental Protection Encouragement Agency reception in New York City. They began discussing toxicity and design. They were immediately interested in working together, and in 1991 they coauthored The Hannover Principles: a set of design guidelines for the 2000 World's Fair that were issued at the 1992 World Urban Forum of the Earth Summit. In 1995 they founded McDonough Braungart Design Chemistry, a firm to assist companies in implementing sustainable design protocols.
Read more about this topic: Cradle To Cradle: Remaking The Way We Make Things
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