Logo
The University's logo designed by A. Faris shows a phoenix, a mythical bird with splendid plumage, reputed to live in the Arabian Desert. Fabled to be the only one of its kind, it lived for five or six centuries, after which it burned itself to death on a funeral pyre of aromatic twigs ignited by the sun and fanned by its own wings. It rose from the ashes with renewed youth to live through another cycle. Such a symbol is a fitting reminder of the way in which the City of Coventry rebuilt itself after suffering devastation during the Second World War. It is a symbol with which Coventry University is proud to be associated and to have adopted as its own. In the summer of 2006 the symbol was flipped on its vertical axis in order to portray the head of the phoenix looking to the right. The reason behind the decision was the desire to portray the university as looking forward rather than back. As such all of the signs on the campus buildings were removed and replaced with new stainless steel ones in which the phoenix looked right. The difference can be seen on this page. The logo to the top right of this page is the revised logo (post 2006). In the picture of Coventry University's main building, the Alan Berry Building to the right, the logo is pre-2006, as the building predates the change of logo.
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