Methods of Increasing Conversion Rates in E-commerce
Among the many actions taken to attempt to increase the conversion rate, these are the most relevant:
- Generate user reviews of the product or service
- clear distinction of the website for a certain conversion goal (e.g. "increase sign-ins for newsletter")
- Improve and focus the content of the website (which may include text, pictures and video) to target conversion
- Increase usability to reduce the barriers to conversion
- Improve site navigation structure so that users can find and browse without thinking too much about where to click
- Improve credibility and trust by showing third-party trust logos and by good site design
- use AIDA (attention, interest, desire, action) to move the user through the conversion funnel
Read more about this topic: Conversion Rate
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—Thomas Henry Huxley (1825–95)
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—Calvin Coolidge (1872–1933)