Measures
For websites that seek to generate offline responses, for example telephone calls or foot traffic to a store, measuring conversion rates can be difficult because a phone call or personal visit is not automatically traced to its source, such as the Yellow Pages, website, or referral. Possible solutions include asking each caller or shopper how they heard about the business and using a toll-free number on the website that forwards to the existing line.
For websites where the response occurs on the site itself, a conversion funnel can be set up in a site's analytics package to track user behavior.
Read more about this topic: Conversion Rate
Famous quotes containing the word measures:
“the dread
That how we live measures our own nature,
And at his age having no more to show
Than one hired box should make him pretty sure
He warranted no better,”
—Philip Larkin (1922–1985)
“To have the fear of God before our eyes, and, in our mutual dealings with each other, to govern our actions by the eternal measures of right and wrong:MThe first of these will comprehend the duties of religion;Mthe second, those of morality, which are so inseparably connected together, that you cannot divide these two tables ... without breaking and mutually destroying them both.”
—Laurence Sterne (1713–1768)
“The reliance on authority measures the decline of religion, the withdrawal of the soul.”
—Ralph Waldo Emerson (1803–1882)