Measures
For websites that seek to generate offline responses, for example telephone calls or foot traffic to a store, measuring conversion rates can be difficult because a phone call or personal visit is not automatically traced to its source, such as the Yellow Pages, website, or referral. Possible solutions include asking each caller or shopper how they heard about the business and using a toll-free number on the website that forwards to the existing line.
For websites where the response occurs on the site itself, a conversion funnel can be set up in a site's analytics package to track user behavior.
Read more about this topic: Conversion Rate
Famous quotes containing the word measures:
“A lake is the landscape’s most beautiful and expressive feature. It is earth’s eye; looking into which the beholder measures the depth of his own nature. The fluviatile trees next the shore are the slender eyelashes which fringe it, and the wooded hills and cliffs around are its overhanging brows.”
—Henry David Thoreau (1817–1862)
“One point in my public life: I did all I could for the reform of the civil service, for the building up of the South, for a sound currency, etc., etc., but I never forgot my party.... I knew that all good measures would suffer if my Administration was followed by the defeat of my party. Result, a great victory in 1880. Executive and legislature both completely Republican.”
—Rutherford Birchard Hayes (1822–1893)
“However much we may differ in the choice of the measures which should guide the administration of the government, there can be but little doubt in the minds of those who are really friendly to the republican features of our system that one of its most important securities consists in the separation of the legislative and executive powers at the same time that each is acknowledged to be supreme, in the will of the people constitutionally expressed.”
—Andrew Jackson (1767–1845)