Measures
For websites that seek to generate offline responses, for example telephone calls or foot traffic to a store, measuring conversion rates can be difficult because a phone call or personal visit is not automatically traced to its source, such as the Yellow Pages, website, or referral. Possible solutions include asking each caller or shopper how they heard about the business and using a toll-free number on the website that forwards to the existing line.
For websites where the response occurs on the site itself, a conversion funnel can be set up in a site's analytics package to track user behavior.
Read more about this topic: Conversion Rate
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