Periods of Consumer Movements
Sociologist Rao denotes three eras of consumer movements in the United States: the antiadulteration movement, the rise of nonprofit consumer watchdog organizations, and the legal activism era. The ideology of this social movement reflects that of other social movements in that their goal, their adversary, and their members are all publicly made available and seen. Consumer movements developed as a form of resistance against marketing and industrial practices. These can include the selling of dangerous vehicles, the use of deceptive advertising, and inhumane working conditions.
Read more about this topic: Consumer Activism
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