Various items of merchandise have been sold to promote and raise money for Comic Relief. In 1991, The Totally Stonking, Surprisingly Educational And Utterly Mindboggling Comic Relief Comic was published by Fleetway. Conceived, plotted and edited by Neil Gaiman, Richard Curtis, Grant Morrison and Peter K. Hogan, it featured contributions from a vast array of British comics talent, including Jamie Delano, Garth Ennis, Dave Gibbons, Mark Millar, Simon Bisley, Mark Buckingham, Steve Dillon, D'Israeli, Jamie Hewlett and Bryan Talbot. (Alan Moore, arguably Britain's most famous comics writer, was not credited as working on the book having sworn never to work for Fleetway again, but was said to have worked with partner Melinda Gebbie on her pages.) The comic was unique in that it featured appearances by characters from across the spectrum of comics publishers, including Marvel and DC superheroes, Beano, Dandy, Eagle and Viz characters, Doctor Who, the Teenage Mutant Ninja Turtles, in addition to a cavalcade of British comedy figures (both real and fictional). These were all linked by the twin framing narratives of the Comic Relief night itself, and the tale of "Britain's meanest man" Sir Edmund Blackadder being persuaded to donate money to the event. The comic "sold out in minutes", raising over £40,000 for the charity, and is now a highly prized collectors' item. Comic Relief have also sold Fairtrade Cotton Socks from a number of vendors. This is mainly for their Sport Relief charity.
In 1993 a computer platform game was released, called Sleepwalker. The game featured voice overs from Lenny Henry and Harry Enfield, and several other references to Comic Relief and tomatoes; the theme for the 1993 campaign.
In 2001 J. K. Rowling wrote two books for Comic Relief based on her famous Harry Potter series, entitled "Fantastic Beasts and Where to Find Them" and "Quidditch Through the Ages".
In 2007, Walkers complemented the usual merchandise by adding their own take on the red nose, promoting red ears instead. The large ears, dubbed 'Walk-ears', are based on a very old joke involving the actual ears of ex-footballer Gary Lineker, who has fronted their ad campaign since the early 1990s. Walkers previously promoted the charity in 2005, making four limited edition unusual crisp flavours.
The 2007 game for Red Nose Day, “Let it Flow”, could be played online. This game was developed by Matmi, worldwide viral marketeers, and set in the African wilderness. Mischievous hyenas had messed up the water irrigation system which fed the crops. Using your brain, you had to help re-arrange the pipes to let the water flow to the crops to keep them alive. Once the pipes were arranged, you needed to operate the elephant’s trunk to pump the water through the water pipes.
For the 2007 campaign Andrex, known for their ad campaign fronted by a Labrador puppy, gave away toy puppies with red noses.
As a Supporting Partner Jackpotjoy has launched two Red Nose Day Games for Red Nose Day 2011.
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