Coke Zero 400 - Broadcasting

Broadcasting

In the 1970s and 1980s, the race was shown tape delayed on ABC's Wide World of Sports on the Saturday following the race. Typically, since July 4 often fell during the week, the broadcast would not air the same day the race was held. If July 4 fell on a Saturday, the race was aired later in the day, taped and edited.

From 1989 through 1997, the race switched to a live flag-to-flag broadcast on ESPN. The 1989 event was noteworthy in that it was the event's first live coverage (actually slightly time shifted), and the first opportunity for ESPN to broadcast an event from Daytona. The switch came one year after the race was planted firmly on Saturday morning. The 1990 race was live flag-to-flag.

For the 1995 Pepsi 400 and Southern 500, ESPN ran what was a bit of prelude to DirecTV's Hotpass. ESPN showed the race, while ESPN2 showed onboard cameras and radio with some of the teams.

When it was scheduled to become a night race in 1998, broadcast rights changed to CBS, which also at that time covered the Daytona 500. However, the 1998 event was postponed until October due to Florida wildfires. CBS partner TNN broadcast the race live instead. For 1999-2000, the race reverted back to live broadcast on CBS in primetime. Between 2001-2006, the race was shared between NBC and Fox (NBC odd years, Fox even years, the opposite of the Daytona 500 coverage).

In 2007, TNT took over television rights under the new contract, and introduced their "Wide Open Coverage" for this race. It is similar to ABC and ESPN's Side-by-Side commercial format for IndyCar broadcasts. The race was broadcast in splitscreen format, with the race footage on the top half of the screen in 16:9 format, and scoring and graphics on the bottom half. Commercials were broadcast in a box in the bottom right hand corner of the screen, and various special two-minute advertisements were filmed for the telecast by the respective advertisers. In 2010, the race was broadcast in 3-D on NASCAR.com and DirecTV.