Coke Zero 400

Coke Zero 400

The Coke Zero 400 powered by Coca-Cola at Daytona is an annual NASCAR Sprint Cup Series stock car race at Daytona International Speedway. First held in 1959, the event consists of 160 laps, 400 miles (640 km), and is the second major stock car event held at Daytona on the Sprint Cup circuit, with the other being the Daytona 500. Since 1988, the race has been held on the first Saturday of July, close to the United States' Independence Day. In 1998, it became the first restrictor plate and Daytona race to be held at night.

A ten year contract, starting in 2008 between Atlanta-based Coca-Cola and International Speedway Corporation (ISC), made Coke the official soft drink, official sparkling beverage and official water for ten of ISC's operated motorsports facilities and the Daytona 500. The company replaced Pepsi-Cola, a 19 year race sponsorship, to showcase Coke Zero as the race's title brand through 2018.

The event is recently known for its close finishes, posting a (.154 ds) margin of victory in its last 21 races including the T-4th closest margin of victory in Sprint Cup history at (.005 ms); high speed high-density crashes under the lights, and a broad display of fireworks during post-race celebrations.

Read more about Coke Zero 400:  Past Winners, Race Summaries, Broadcasting

Famous quotes containing the word coke:

    Name me, if you can, a better feeling than the one you get when you’ve half a bottle of Chivas in the bag with a gram of coke up your nose and a teenage lovely pulling off her tube top in the next seat over while you’re doing a hundred miles an hour in a suburban side street.
    —P.J. (Patrick Jake)