Other Markets
The cereal is known as Choco Krispis in Mexico, the Dominican Republic, El Salvador, Costa Rica, Honduras, Guatemala, Panama, Colombia, Venezuela, Ecuador, Peru, Bolivia, Brazil, Chile, Paraguay, Uruguay, and Argentina, and Choco Krispies in Portugal, Spain, Germany, Austria, and Switzerland. It was introduced in the United Kingdom as Coco Pops in 1961, and is also known by that name in Denmark, Bulgaria, Ghana, Malta, New Zealand, Ireland, Finland, Italy, Greece, Sweden, Israel, Belgium, the Netherlands, South Africa, Kenya, Uganda, Botswana, Hong Kong, Lebanon, Australia and Republic of Korea and as Choco Pops in France. Later in the 1960s, the name was changed to "Coco Krispies," but subsequently reverted to Coco Pops. In 1998, the cereal was briefly renamed again in the UK, this time to Choco Krispies. However, in 1999, after falling sales and a telephone poll in which the British public voted, its name reverted to Coco Pops.
The cereal was available in Canada for a time, but was discontinued at some point in the early 1990s. Instead, Kelloggs sells a variant called Rice Krispies Cocoa, which is simply Rice Krispies with a light chocolate flavor.
Several spin-off cereals using the "Coco Pops" name, such as Caramel Flavoured Coco Pops, Coco Pops Crunchers, Coco Chex, Coco Rocks, Coco Pops Straws, Coco Pops Mega Munchers (discontinued) and Coco Pops Moon & Stars have also been released by Kellogg's in some countries. Kellogg's recently released a new cereal under the Coco Pops range called Coco Pops Choc-N-Roll, which is basically some of the Rice Krispies multigrain range in chocolate.
From May 1 2012, Ghana and Madagascar will launch Coco Pops in 3 Varieties.
- Original (in Madagascar)
- 2Choc
- Choc-N-Roll
Read more about this topic: Cocoa Krispies
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“When the great markets by the sea shut fast
All that calm Sunday that goes on and on:
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—Barbara Ehrenreich (b. 1941)