Cocoa Krispies (known as Choco Krispis, Choco Krispies, Coco Pops, or Choco Pops outside of the United States) is a breakfast cereal produced by Kellogg's, coming both as a packet cereal and as a snack bar with a dried milk covered bottom to make the cereal-with-milk tradition portable. It is a cocoa-flavored version of Rice Krispies. Containing a substance imitating milk chocolate, the cereal can quickly turn milk "chocolatey."
The cereal was introduced in the United States in 1958. In 2003, the cereal was renamed "Cocoa Rice Krispies" as Kellogg's endeavored to unite their Rice Krispies variations under a single marketing schema. In 2006, the name was returned to Cocoa Krispies.
Kelloggs has released variations of Cocoa Krispies such as "Cocoa Krispies Cereal Straws", "Cocoa Krispies Choconilla", and Chocos.
From May 5 2012 to April 9 2013, "Cocoa Krispies Choconilla" will have the same cereal pieces with a twist.
- The Cocoa-flavored pieces have been made by specially selected cocoa from Ghana.
- The Vanilla-flavored pieces have been made by specially selected vanilla from Madagascar.
Read more about Cocoa Krispies: Other Markets, Mascots, Controversy, Branding, Cocoa Krispies Slogans
Famous quotes containing the word krispies:
“To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that floats; Rice Krispies the breakfast cereal that goes snap-crackle-pop; Philip Roth the Jew who masturbates with a piece of liver.”
—Philip Roth (b. 1933)