History
The red and white neon billboard was erected in 1974 in its current location whilst the left side of the billboard was a later addition in 1990. In 2004 the billboard for the first time in thirty years advertised a product other than Coca Cola, when the left side of the board advertised the release of Halo 2.
On March 31, 2007 the lights on the billboard were intentionally switched off for the first time, in correlation with the inaugural Earth Hour.
On April 23, 2008, four activists unfurled a banner over the billboard in protest of Coke’s sponsorship of the Olympic torch relay at Kings Cross. The banner read: "Enjoy Compassion. Always Tibet. CHINA - TALK TO THE DALAI LAMA". All four activists were arrested.
Read more about this topic: Coca-Cola Billboard
Famous quotes containing the word history:
“The history of work has been, in part, the history of the worker’s body. Production depended on what the body could accomplish with strength and skill. Techniques that improve output have been driven by a general desire to decrease the pain of labor as well as by employers’ intentions to escape dependency upon that knowledge which only the sentient laboring body could provide.”
—Shoshana Zuboff (b. 1951)
“the future is simply nothing at all. Nothing has happened to the present by becoming past except that fresh slices of existence have been added to the total history of the world. The past is thus as real as the present.”
—Charlie Dunbar Broad (1887–1971)
“History ... is, indeed, little more than the register of the crimes, follies, and misfortunes of mankind.
But what experience and history teach is this—that peoples and governments have never learned anything from history, or acted on principles deduced from it.”
—Georg Wilhelm Friedrich Hegel (1770–1831)