History
The red and white neon billboard was erected in 1974 in its current location whilst the left side of the billboard was a later addition in 1990. In 2004 the billboard for the first time in thirty years advertised a product other than Coca Cola, when the left side of the board advertised the release of Halo 2.
On March 31, 2007 the lights on the billboard were intentionally switched off for the first time, in correlation with the inaugural Earth Hour.
On April 23, 2008, four activists unfurled a banner over the billboard in protest of Coke’s sponsorship of the Olympic torch relay at Kings Cross. The banner read: "Enjoy Compassion. Always Tibet. CHINA - TALK TO THE DALAI LAMA". All four activists were arrested.
Read more about this topic: Coca-Cola Billboard
Famous quotes containing the word history:
“What would we not give for some great poem to read now, which would be in harmony with the scenery,—for if men read aright, methinks they would never read anything but poems. No history nor philosophy can supply their place.”
—Henry David Thoreau (1817–1862)
“The myth of independence from the mother is abandoned in mid- life as women learn new routes around the mother—both the mother without and the mother within. A mid-life daughter may reengage with a mother or put new controls on care and set limits to love. But whatever she does, her child’s history is never finished.”
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“Three million of such stones would be needed before the work was done. Three million stones of an average weight of 5,000 pounds, every stone cut precisely to fit into its destined place in the great pyramid. From the quarries they pulled the stones across the desert to the banks of the Nile. Never in the history of the world had so great a task been performed. Their faith gave them strength, and their joy gave them song.”
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