CNR Radio - Aims

Aims

In comments to the Canadian House of Commons, the radio service's aims were:

“ ... to provide a means of communication between the executive officers of the railway and the public - to advertise Canada and the Canadian National Railways - to furnish entertainment to passengers on long-distance trains and guests at the company's hotels - and generally to make the service of the railway more attractive to the public. As an advertising medium, radio telephony is unsurpassed, and the administration believes that in the establishment of a radio department, it has taken a unique and constructive step in railway operations. ”

—Minister of Railways and Canals,

In 1929, the CNR's brief to the Royal Commission on Radio Broadcasting stated that the radio service had five aims.

  1. to advertise the railway
  2. to publicize Canada's attractions to tourists
  3. to entertain passengers
  4. to "create a proper spirit of harmony among and a broader appreciation of Management"
  5. to assist colonization of Canada by providing radio service to remote settlers.

CNR president Thornton saw CNR Radio as a device to diffuse "ideas and ideals nationally by radio".

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