Ratings
Unlike its American sister station, CNBC Europe does not have its ratings measured on a daily basis: the channel resigned its membership of the UK's Broadcasters' Audience Research Board in September 2004 in protest at its refusal to incorporate out-of-home viewing into its audience figures. The network instead focuses its viewership measure strictly towards the top 20% income bracket, where figures are compiled as part of Synovate's European Media and Marketing Survey (EMS). CNBC Europe's monthly viewership grew steadily from 1.7 million to 6.7 million in the decade after its 1998 merger with European Business News, with annual growth coming in at around 10%. In the EMS survey covering 2010, the network's monthly reach was reported to be 6.8 million.
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